The brand has been called the most valuable business tool ever invented.

The value of the brand of any given company represents about 20% of its market capitalization. Think about that for a moment: a fifth of the worth of a company is made up of an intangible, magic fairy dust that candycode makes.

But it makes sense! Your brand instantly distinguishes your company from an endless sea of competitors in a saturated global marketplace. So it’s no wonder that companies with strong brands capture 3 times the sales volume of their competitors.

How do people discover your brand? Your website! It should be your brand’s flagship store and central place of business in the digital realm.

Custom websites also amplify the impact of your company’s personnel by freeing up time that would otherwise be spent on repetitive labor. No one at your company should be answering basic questions, booking appointments, or processing payments. Time is money friend.

When hiring an agency to design your brand or build your website, you should be expecting an enormous return on investment. If you’re not expecting a return, they shouldn’t be expecting your business!